Amazon doesn't really realize this. What we see is the increasing control of Amazon headquarters over the Chinese market, rather than the localized transformation of Amazon by the local Chinese team. In a sense, this is actually a result of Amazon's strong control over Amazon China. Lack of in-depth understanding of the Chinese market, blindly controlling the behavior and operation mode of Amazon China, eventually turned Amazon China into another "Amazon America". The strong control of Amazon's headquarters over Amazon China is most vividly demonstrated in the sms marketing service transformation of Joyo. When Amazon acquired Joyo.com, they began a so-called "dramatic" reform on China's local e-commerce platform Joyo.com. The end result of the transformation was that Joyo.com ceased to exist and became another Amazon. Both the page design and the layout style are designed and changed in strict accordance with the requirements of Amazon headquarters. A direct result of this model is that buyers and sellers in the Chinese market are completely unsuitable for this system, and ultimately Let